Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
Language: English
Published by Otterpine, 2025
ISBN 10: 1955671613 (ISBN 13: 9781955671613)
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Fair
£ 14.12
Quantity: 1 available
Add to basketItem description from seller
Stories move people--and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful--and undervalued--tool for driving business success. Drawing on vivid examples of the rise and fall of real-world corporations, McMahon exposes a timeless truth: It's not the best ideas that win, but the best-packaged ideas. From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts--it's a force that transforms ideas into catalysts that people can see, feel, and rally behind. In this book, you'll explore six essential genres of business storytelling--value, product, brand, sales, leadership, and culture--each with practical tools to help you connect, persuade, and inspire. You'll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision. If you've ever tried to spark change or rally a team--only to be met with blank stares--this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story. With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead--all by telling stories that stick.…
Seller Inventory # CIN1955671613A
Bibliographic details
- Title
- Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
- Author
- Gavin Mcmahon
- Publisher
- Otterpine
- Publication year
- 2025
- Condition
- Fair
- Binding
- Paperback
- Language
- English
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.28 |
Payment methods
Store description
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Specialty
Second Hand - All GenreSeller's business information
SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538
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