Store Windows No. 12 presents innovative promotional, seasonal and advertising ideas for all seasons and occasions, and any type of sale. Learn from the best window designers and display artists that it isn’t how much money you spend, it is how clever, imaginative and ingenious they are, and how he/she translates those ideas into reality using a modest budget. Featured are examples from department and specialty stores as well as famous brand name and designer shops and boutiques. This is a resource book full of display and merchandising ideas.
160 pages 9" x 12" 225 color images / hardbound
Learn from the best window display artists that it isn't how much money you spend, it is how clever, imaginative and ingenious the designer is, and how he/she translates those ideas into reality using small budgets. Inexpensive, easily found or recycled materials most often make up the most successful displays. The proof of these statements is in these 160 pages filled with full-color photographs of the very best in store window displays. This is a resource book full of idea starters that will be a constant source for display and merchandising ideas.