Store Presentation and Design No. 2

Retail Design and Visual Presentation

ISBN 10: 1584711094 / ISBN 13: 9781584711094

Published by Visual Reference Publications, Incorporated, 2007

About this Item

Seller Inventory # 181218871

Bibliographic Details

Title: Store Presentation and Design No. 2

Publisher: Visual Reference Publications, Incorporated

Publication Date: 2007

Binding: Hardcover

Condition: Used

About this title

Synopsis:

Here are the finest examples of in-store visual merchandising - displays that show how creative design, architecture, lighting, fixture choice, and merchandise presentation can turn selling space into sales. Store Presentation and Design No.2 illustrates exactly how store design, visual merchandising, and display have become closely interrelated, and it keeps designers abreast of the latest trends in materials, fixtures, lighting, interior design, store layout, props, and signage. The store itself is the most effective salesperson - learn to use merchandising to showcase merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.