Staying Power: Why Your Employees Leave and How to Keep Them Longer

While some of today’s workforce is made up of deep-rooted, dependable staff, a larger portion of roles are transitioning into revolving doors of employee turnover. This impacts levels of customer service, productivity and profitability. The only way for organizations to successfully and sustainably face the new realities of today’s workforce and the evolution of employee expectations is through a deep understanding of how to effectively hire and manage shorter-term workers who have a different view of the workplace. This insightful, breakthrough book by Cara Silletto and contributing author Leah Brown is designed to help leaders at all levels discover exactly how our workforce has changed over time, why employers are struggling to keep talent and how to gain better staffing stability.

Business leaders know the workforce is changing, yet management strategies have been slow to respond to evolving employee expectations. In a world where employers are fighting to get newer staff to adhere to traditional standards, Staying Power explains how employees and candidates have an advantage over managers and supervisors with greater tenure and titles. Today, nearly all businesses are hiring, and staff have the choice to go elsewhere. The tidal wave of employees with a new mindset regarding loyalty, entitlement and cell phones cannot be stopped, but what leaders can and should do is get to know their new workforce, then build a place where people want to work.

Readers of Staying Power are offered insights that will drive big-picture thinking, new understanding about the mindset of today’s workforce, and an opportunity to shift their attitudes about who they are hiring. Readers are also provided with tangible operational tools for immediately improving employee retention and profitability within their companies.

Readers will discover:

•Ways to dedicate more staffing resources to make retention a higher priority and stronger
component of the organizational culture•How to diagnose the real reasons staff leave (beyond pay)
•Common mistakes managers should avoid that unintentionally cause employee turnover
•Best practices for keeping new hires longer.

Silletto and Brown’s book is a “how-to” for organizations that need to understand the tangible and intangible costs of excessive turnover, and that haven’t yet learned to treat employees as internal customers. The book, peppered with memorable real-life stories, provides fresh insights and proprietary frameworks and tools in three key areas:

1.Understanding the evolution of our workforce by generation. A history and sociology lesson on Traditionalists, Baby Boomers, Generation X and Millennials that informs our perceptions of multi-generational workplaces and demonstrates what has shaped our various definitions of “professionalism.”

2.The issues on the T.A.B.L.E. – those that cause the most conflict in the workplace. An exploration of how workers see technology, authority, work/life balance, loyalty and entitlement differently, and eye-opening real-life stories about divorce and credit card use in the 1980s explain how Millennials gained a different view of the employer/employee relationship.

3.Key areas where businesses can improve to become M.A.G.N.E.T. employers that successfully attract and retain talent. Thoughtful strategies and actionable tactics for improving Management Effectiveness (Communication & Appreciation), Attraction & Recruiting (Employer Brand & Application Processes), Guidance Upon Entry (Onboarding & Activation), New Staffing Models (Scheduling & Advancement), Empowered Champions (Staff Councils & Retention Specialists), and Trust through Transparency (Feedback & Setting Examples).

Staying Power reader bonus materials help leaders implement their new learning to take the experience from “great read” to “great results” at work.

Workforce thought leader Cara Silletto, MBA, understands what keeps business leaders up at night from financial concerns to operational challenges, and now compounding staffing issues. As the President & Chief Retention Officer of Crescendo Strategies, Cara speaks to leaders across the country as the “Voice of Today’s New Workforce” helping them better understand their employees in order to reduce unnecessary employee turnover. As an early Millennial herself, Cara knows first-hand what it’s like to have a heightened sense of entitlement and no company loyalty. However, unlike most Millennials, Cara knows exactly why she works and thinks differently from previous generations. Workforce Magazine named Cara a “Game Changer” for her unique approach to bridging generational gaps in the workplace, and Recruiter.com recognized her in their “Top 10 Company Culture Experts to Watch” list. She is the co-author of the 2015 book What’s Next in HR, and is the lead author for Staying Power.

Retention Strategist Leah Brown is the contributing author for the book Staying Power lending her unique perspective from 25+ years of training thousands of leaders across the country during her time as a Dale Carnegie Master Facilitator and at the Department of Defense Education Activity. Leah is an early Gen Xer who raised two Millennials herself, so she truly understands the impact of generational dynamics in today’s workplace. She knows that leadership development and management are the keys to working together successfully and keeping the people you can’t afford to lose.