Statistics for Marketing and Consumer Research
Language: English
Published by Sage Publications|SAGE Publications Ltd, 2008
- Softcover
- New
Condition: New
£ 78.43
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketin.
Seller Inventory # 595740391
- Title
- Statistics for Marketing and Consumer Research
- Author
- Mazzocchi, Mario
- Publisher
- Sage Publications|SAGE Publications Ltd
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412911222
- ISBN 13
- 9781412911221
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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