Statistics for Marketing and Consumer Research
Language: English
Published by SAGE Publications Inc Mai 2008, 2008
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 62.63
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling 432 pp. Deutsch.
Seller Inventory # 9781412911221
- Title
- Statistics for Marketing and Consumer Research
- Author
- Mario Mazzocchi
- Publisher
- SAGE Publications Inc Mai 2008
- Publication year
- 2008
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1412911222
- ISBN 13
- 9781412911221
- Item weight
- 723 grams
- Dimensions
- 242x169x25 mm
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
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| First item | £ 19.78 | £ 19.78 |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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