Starting Your Floral Design Studio : A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream
Language: English
Published by Schiffer Publishing Ltd Jul 2025, 2025
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 39.15
Quantity: 1 available
Add to basketItem description from seller
Neuware - Floral designers ready to open their own small business will learn everything they need with this essential how-to guide. Sharing the challenges and surprises she experienced in building her business, Justine explains - stocking the basic supplies and materials; - the crucial question of flower sourcing, and the ecological impacts to consider; - working on defining your studio's brand and ensuring that your online presence builds clientele; - using eco-friendly design techniques; - preparing, packaging, and transporting your creations; - communicating effectively with clients; and more. A review of design basics includes step-by-step instructions for nine floral arrangements. Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements. Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is more respectful of the environment and that educates its consumers.…
Seller Inventory # 9780764369391
- Title
- Starting Your Floral Design Studio : A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream
- Author
- Justine Beaussart
- Publisher
- Schiffer Publishing Ltd Jul 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0764369393
- ISBN 13
- 9780764369391
- Item weight
- 832 grams
- Dimensions
- 257x203x20 mm
For floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that.
Sharing the challenges and surprises she experienced in building her business, Justine explains:
• stocking the basic supplies and materials for your products' designing and packaging;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele;
• using eco-friendly design techniques;
• preparing, packaging, and transporting your creations;
• communicating effectively with clients;
and more.
A review of design basics is included, with step-by-step instructions for nine floral arrangements.
Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.
Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—and contribute to developing a floral industry that is more respectful of the environment and that educates its consumers.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.35 | £ 37.74 |
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