Start-up Marketing Strategies in India
Language: English
Published by Emerald Publishing Limited, GB, 2019
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 109.29
Quantity: Over 20 available
Add to basketItem description from seller
Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place and Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Seller Inventory # LU-9781787567566
- Title
- Start-up Marketing Strategies in India
- Author
- M. Anil Ramesh
- Publisher
- Emerald Publishing Limited, GB
- Publication year
- 2019
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1787567567
- ISBN 13
- 9781787567566
- Item weight
- 486 grams
"Synopsis" may belong to another edition of this title.
About the Author
M. Anil Ramesh is the Director at Siva Sivani Institute of Management, India. He has 30 years of experience working for prestigious organisations in India and abroad, including HCL Technologies, Oman Solar Systems and Bahirdar University, Ethiopia. He is the author of Marketing Common Sense (2011) and co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017).Â
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
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