Start-Up Marketing Strategies
Published by Jaico Publishing House, 2021
ISBN 10: 9390166829 (ISBN 13: 9789390166824)
- Softcover
- New
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: New
£ 7.00
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Item description from seller
11 Real Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, place and promotion. Eleven case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Seller Inventory # 143762
Bibliographic details
- Title
- Start-Up Marketing Strategies
- Author
- M. Anil Ramesh, Priya Grover and Sabyasachi Dasgupta
- Publisher
- Jaico Publishing House
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 14.81 | £ 27.08 |
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You can pay with your credit card on AbeBooks.com.- Bank Draft
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