"Start and Run Your Own Record Label" is the comprehensive guide to building a new record business in the highly competitive world of independent labels. The good news: new digital media has opened the music industry so that artists can take control of their own creativity, sales, marketing and more. Fully revised and updated, this third edition of a best-selling classic explores and explains the latest developments in digital sales and marketing, Internet networking and online revenue streams, using social networking sites such as Facebook and MySpace, creating and marketing videos for YouTube, selling ring tones, marketing with blogs and podcasts and much more. Exciting new interviews with hot industry professionals and artists add extra value to the most up-to-date, authoritative and practical guide to launching and running a record label.

About the Author

Daylle Deanna Schwartz was a rapper and then president of her own record label. The Author of The Real Deal: How to Get Signed to a Record Label, she lectures throughout the country on the music scene and is a music-industry consultant.

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