Start at the End How to Build

Wallaert, Matt

ISBN 10: 0525534423 / ISBN 13: 9780525534426

Published by Portfolio, 2019

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103473467

Synopsis:

Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioural psychologist who has led product design at organisations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live. This is an essential roadmap for building products that matter - and changing behaviour for the better.

About the Author: Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives. After leaving academia to build and sell several successful startups, he became Microsoft's Behavioral Scientist and a director at Microsoft Ventures. He is now the Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by bending the risk curve with behavioral change. He speaks frequently on the intersection of science and product design and continues to build side projects designed to change behaviors around social inequities.

Bibliographic Details

Title: Start at the End How to Build
Publisher: Portfolio
Publication Date: 2019
Binding: Hardcover
Condition: Very Good