Stars im Einsatz für die Marke: Chancen und Risiken von Celebrity Werbung
Language: German
Published by Bachelor + Master Publishing, 2014
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 35.34
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Die vorliegende Arbeit beschäftigt sich mit dem Konstrukt der Marke, das auf gesättigten Märkten und der vorherrschenden Produktvielfalt oftmals den entscheidenden Wettbewerbsvorteil darstellt. Im engeren Sinne wird diskutiert, wie sich der Einsatz von Prominenten auf die Werbewirkung von Produkt- und Dienstleistungsmarken auswirkt. Anfänglich wird die Rolle der Marke in der heutigen Konsumwelt erläutert, bevor die Chancen und Möglichkeiten von Celebrity Werbung dargestellt werden. Diese sehen Marketingentscheider vor allem in der Steigerung von Markenbekanntheit und erinnerung, als auch im Imagetransfer zwischen Celebrity und Marke. Mit dieser Werbeform geht jedoch auch ein hohes Risikopotential einher, etwa bei der Wahl des falschen Prominenten. Handlungsempfehlungen für eine effiziente Celebrity Werbung stellen den Abschluss der Arbeit dar und sollen Marketingentscheidern im Entscheidungsprozess unterstützen.
Seller Inventory # 9783956843914
- Title
- Stars im Einsatz für die Marke: Chancen und Risiken von Celebrity Werbung
- Author
- Lisa Eiersebner
- Publisher
- Bachelor + Master Publishing
- Publication year
- 2014
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3956843916
- ISBN 13
- 9783956843914
- Item weight
- 130 grams
- Dimensions
- 220x155x5 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 52.03 | £ 60.61 |
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