Stage Analysis and Consumer Behavior that Doing Transaction Online

Language: English

Published by LAP LAMBERT Academic Publishing Mär 2018, 2018

6138331303 / 9786138331308

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Neuware -This book describes the stages of online purchase and consumer behavior. Consumer have their own motives in doing online transaction. This transaction is in form of buying and purchasing. One place to do it is e-commerce site. Each consumer has experience after doing transaction. Their experience determine satisfaction and as a basis for future decision making. This research goal is to know stages of consumer purchase and how consumer behave while doing transaction online. Research method is qualitative descriptive method and use consumer who done transaction online as sample. The research result are consistent with Philip Kotler and Gary Amstrong (2006). Researcher find that consumer tend to have Dissonance Reducing Buying Behavior. 52 pp. Englisch.

Seller Inventory # 9786138331308

Title
Stage Analysis and Consumer Behavior that Doing Transaction Online
Author
Dedi Rianto Rahadi
Publisher
LAP LAMBERT Academic Publishing Mär 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6138331303
ISBN 13
9786138331308
Item weight
96 grams
Dimensions
220x150x4 mm

Books-by-Floh

Paderborn, Germany

5-star seller

AbeBooks seller since March 13, 2026

Shipping rates from Germany to U.S.A.

Item60 to 60 business days60 to 60 business days
First item£ 90.04£ 111.48
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