Stadia Naming Rights in Sport

Language: English

Published by Routledge Jan 2024, 2024

0367630109 / 9780367630102

  • Softcover
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management. 90 pp. Englisch.…

Seller Inventory # 9780367630102

Title
Stadia Naming Rights in Sport
Author
Dominic Medway
Publisher
Routledge Jan 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0367630109
ISBN 13
9780367630102
Item weight
126 grams
Dimensions
216x140x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.19£ 19.19
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BuchWeltWeit Ludwig Meier e.K.

Germany

BuchWeltWeit Inh. Ludwig Meier e.K.
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