Title: Sprint: El m�todo para resolver problemas y probar nuevas ideas en solo cinco d�as / Sprint : How to Solve Big Problems and Test New Ideas in Just Five Days
Publisher: Penguin Random House Grupo Editorial, MX
Publication Date: 2025
Language: Spanish
ISBN 10: 6073852398
ISBN 13: 9786073852395
Binding: Paperback
Condition: New
Weight: 215 grams

About this title

Synopsis

Creado por Jake Knapp, John Zeratsky y Braden Kowitz, tres socios de Google Ventures, SPRINT es un m�todo �nico e infalible de 5 d�as para solventar problemas empresariales complicados y conseguir que la viabilidad de un proyecto se implante r�pidamente.
Probado con �xito en m�s de 100 ocasiones.
Tanto los emprendedores como los directivos tienen que enfrentarse todos los d�as a dilemas importantes: �D�nde hay que poner las prioridades y por d�nde hay que empezar?, �cu�ntas reuniones son necesarias para dar con la soluci�n m�s adecuada?

Ahora ya disponemos de un m�todo seguro para responder a estas cuestiones cruciales: el Sprint. El dise�ador Jake Knapp cre� este proceso de cinco d�as en Google, donde los sprints se empleaban para todo tipo de proyectos, desde el Google Search hasta Google X. En Google Ventures empez� a trabajar con Braden Kowitz y John Zeratsky y los tres han conducido m�s de cien sprints con empresas del sector de la telefon�a m�vil, del comercio electr�nico, la sanidad, las finanzas y otros.

Como gu�a pr�ctica para resolver importantes problemas empresariales, Sprint puede resultar muy �til para todo tipo de equipos de cualquier dimensi�n, desde peque�as startups hasta grandes empresas multinacionales, desde equipos de profesores a empresas sin �nimo de lucro. Se trata de un libro para cualquiera con una oportunidad, idea o problema que necesite una respuesta r�pida.
La opini�n de los expertos:
�Lea este libro y siga sus consejos si quiere desarrollar productos mejores y m�s deprisa.�--Ev Williams, fundador de Medium y Twitter

�Sprint ofrece una f�rmula transformadora para testar ideas, muy �til tanto si se aplica a una startup como a cualquier gran organizaci�n. En tan solo cinco d�as, podremos pasar de una idea inicial al prototipo y la decisi�n final ahorr�ndonos un mont�n de horas y dinero. Una lectura obligatoria para emprendedores de cualquier tipo.�--Eric Ries, autor de El m�todo Lean Startup
�Todos los directivos que conozco est�n preocupados por lo mismo: �Nos estamos moviendo lo suficientemente r�pido? Sprint nos ofrece un m�todo paso a paso para resolver problemas de envergadura y avanzar en lo que realmente importa con rapidez. Un sprint es la cura para los males de la empresas en un mundo que va cada d�a m�s r�pido.�--Beth Comstock, vice-presidenta de General Electric

ENGLISH DESCRIPTION

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.

About the Author

Jake Knapp es el creador del �m�todo Sprint� de Google Ventures y lo ha aplicado en m�s de cien ocasiones en startups como 23andMe, Slack, Nest y Foundation Medicine. Con anterioridad, Jake hab�a trabajado en Google liderando sprints para todo tipo de proyectos como Gmail o Google X. Se encuentra entre los dise�adores m�s altos del mundo.

John Zeratsky ha dise�ado aplicaciones para m�viles, informes m�dicos y un peri�dico de publicaci�n diaria entre muchas otras cosas. Antes de incorporarse a Google Ventures fue el responsable de dise�o de YouTube, y trabaj� en los inicios de FeedBurner, adquirido por Google en el 2007. John colabora con el The Wall Street Journal, el Fast Company y el Wired escribiendo sobre dise�o y productividad. Estudi� periodismo en la universidad de Wisconsin.

Braden Kowitz cre� en 2009 el equipo de dise�o de Google Ventures y fue pionero en su papel de �socio dise�ador� en una empresa de capital riesgo. Ha ejercido como consultor en m�s de doscientas startups para el dise�o de productos, la contrataci�n o el trabajo en equipo. Antes de incorporarse a Google Ventures, Braden lider� el dise�o de diferentes productos para Google, incluyendo Gmail, Google Apps for Business, Google Spreadsheets y Google Trends.

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