Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Knapp, Jake; Zeratsky, John; Kowitz, Braden
Language: English
Published by Simon & Schuster, 2016
- Hardcover
- Used
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- Title
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
- Author
- Knapp, Jake; Zeratsky, John; Kowitz, Braden
- Publisher
- Simon & Schuster
- Publication year
- 2016
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 150112174X
- ISBN 13
- 9781501121746
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
"Synopsis" may belong to another edition of this title.
About the Author
John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
"About the title" may belong to another edition of this title.
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