Sports Marketing: A Strategic Perspective. This item is unavailable.
Language: English
Published by Prentice Hall, 2004
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
£ 5.61
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0131440772I3N00
- Title
- Sports Marketing: A Strategic Perspective
- Author
- Matthew D. Shank
- Publisher
- Prentice Hall
- Publication year
- 2004
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131440772
- ISBN 13
- 9780131440777
- Edition
- 3rd Edition
- Item weight
- 2.6 pounds
For Sports Marketing courses offered in Business and/or Sports Administration programs.
Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.
"Synopsis" may belong to another edition of this title.
From the Back Cover
What makes this Sports Marketing textbook different?
- Business Perspective
- Strategic Approach
- Spotlight on Ethics
- The Most Current Examples
Teaching resources available at www.prenhall.com/shank
"About the title" may belong to another edition of this title.