- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 20.37
Quantity: 1 available
Add to basketItem description from seller
Paperback. THE GREATEST SPORTS ENTREPRENEUR STORY EVER TOLD.Sports Heaven: The Birth of ESPN tells the incredible tale of Bill and Scott Rasmussen, the father and son team who against all odds and legions of doubters created the most significant sports business of all time. With unique perspectives from key players in the origin story, youll be taken on an entrepreneurial roller coaster ride right up to ESPNs launch on September 7, 1979. Sports Heaven features the perspectives and insights of Bill, Scott and the team who built ESPN from a dream into a powerhouse. Youll hear from original anchors Chris Berman, George Grande, Bob Ley, and Greg Wyatt as well as leaders of consequence like Jimmy Pitaro, George Bodenheimer, and Rosa Gatti as they recount the riveting and seemingly improbable entrepreneurial tale of destiny that became ESPN. If you love sports and business success you will love Sports Heaven. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781962988223
- Title
- Sports Heaven (Paperback)
- Author
- Bill Rasmussen
- Publisher
- Success DNA
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1962988228
- ISBN 13
- 9781962988223
Readers can learn how the Rasmussens not only changed the sports industry, but they transformed our culture, fan experience and cable TV forever. While maxing out their credit cards and family loans, the Rasmussens risked it all to meet their self-imposed launch deadline.
Despite many obstacles and doubters, ESPN Co-Founder/President Bill Rasmussen was best-known as an “Intentional Optimist”. To inspire others, the author shares his vision, entrepreneur tips, and behind-the-scenes stories based on his 1978-1979 diary.
What can you learn from this invaluable “G.O.A.T.” sports entrepreneur memoir?
- How Bill Rasmussen first became an entrepreneur and sports broadcaster.
- How Bill used “Intentional Optimism” to stay positive, motivate his team, and keep his ESPN dream moving forward.
- How Bill used 5 entrepreneur success strategies to launch ESPN.
- What was the ah-ha moment that Bill and Scott had in a traffic jam in New Jersey that inspired this Sports Visionary’s idea?
- How Bill built key relationships with Anheuser-Busch/ Budweiser as an advertiser, NCAA as a partner and Getty Oil as the top investor who made the launch possible.
- What was really happening at ESPN on launch night, and the opening line on SportsCenter’s first show that inspired the “Sports Heaven” book title?
- Why Sports Legend Chris Berman writes in the Foreword that Bill Rasmussen was ESPN’s “George Washington.”
- How heavyweights eventually took over and kicked Bill and Scott out, which is very typically for start-ups – and what happened next.
- PLUS - Insider “Perspectives” from 25+ ESPN executives and key players in the launch of ESPN, including Chris Berman, George Grande, Bob Ley, and Greg Wyatt, Jimmy Pitaro, George Bodenheimer, and Rosa Gatti as they recount the riveting and seemingly improbable entrepreneurial tale.
If you a true sports fan and want to learn from a business success story, you will love “Sports Heaven.”
"Synopsis" may belong to another edition of this title.
About the Author
Chris Berman has been an anchor for SportsCenter on ESPN for decades starting a month after its initial launch in 1979 and joined ABC in 2020. A six-time honoree of the National Sports Media Association's National Sportscaster of the Year award, Berman was instrumental in establishing ESPN's lasting popularity during the network's formative years.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
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APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE U.S.A. 19805
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