Sports Business Management: Decision Making Around the Globe
Foster, George; O'Reilly, Norm; Dávila, Antonio
ISBN 10: 1138919543 ISBN 13: 9781138919549
Published by Routledge, 2016
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1138919543I4N00
Synopsis:
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.
This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
About the Author:
George Foster is the Konosuke Matsushita Professor of Management at Stanford University, USA. His research and teaching includes entrepreneurship, financial analysis, and sports business management. He holds two honorary doctorates. George Foster interacts extensively with executives of many key stakeholders in the sports business ecosystem.
Norm O'Reilly is the Richard P. and Joan S. Fox Professor of Management, and Chair of the Department of Sports Administration at Ohio University, USA. He teaches courses in sport management, sport finance, and sport marketing, and is a lifetime Research Fellow of the North American Society for Sport Management. Norm O'Reilly consults regularly across the industry.
Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE, University of Navarra, Spain, where he also teaches MBA and PhD courses on sports management. He has authored several books and journal articles on management and received recognition for his writing from the Strategic Management Society.
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Bibliographic Details
Title: Sports Business Management: Decision Making ...
Publisher: Routledge
Publication Date: 2016
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
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