[Sporting Circular] Mauser Sporting Rifles

[Schoverling, Daly & Gales]

Published by [Schoverling, Daly & Gales], New York City, New York, 1915

About this Item

11 x 8 1/4 inches. Folded paper with large tear (no loss of meaning) and several crease tears. Browned, lightly smell of garage and (gun?) oil. The large tear has been partly archivally reinforced with document repair tape. A circular, no doubt used for mailing, notifying the recipient that Schoverling, Daly & Gales has a "limited quantity" of Mauser Sporting Rifles available. Noting basic specifications and a trade price of thirty-two and a half dollars each (addl for leather straps and cartridges). "Charles Daly was born in New York City on October 12, 1839. Around 1875 in New York City, Charles Daly and August Schoverling began importing firearms into the United States, primarily from the city of Suhl in what was then Prussia. Manufacturers for Daly at that time included Heym, Shiller, H. A. Lindner, Sauer, J&W Tolley of England, Newman (of Belgium) and Lefever Arms. In 1887 Schoverling and Daly were joined by a third partner named Joseph Gales, and the company began doing business as Schoverling, Daly, and Gales, before settling simply on the name Charles Daly. The original Charles Daly died suddenly in 1899, but the business continued with his son, Charles Howard Daly, taking his place until 1919 when Henry Modell purchased the partnership. The new owners continued importing firearms and marketing them with the Charles Daly name until the late 1920s when the company was sold to the Walzer family, which owned Sloan's Sporting Goods in Ridgefield, Connecticut. The Walzers established a branch of Sloan's in New York City known as Charles Daly & Company. Manufacturers from all over the world produced Daly guns for the Walzers, including Beretta, Bernadelli, and Miroku." (Wikipedia) We've dated this circa 1915 as the paper appears to be of that period. The Buffalo Bill Center of the West, Cornell and other institutions have material from this firm in the teens as well as the late 19th century. Mailing circulars tend to be scarcer than catalogs as most were discarded upon receipt. Seller Inventory # 29330

Bibliographic Details

Title: [Sporting Circular] Mauser Sporting Rifles

Publisher: [Schoverling, Daly & Gales], New York City, New York

Publication Date: 1915

Condition: Fair