Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
Language: English
Published by Routledge, 2025
Series: Book 16 of 20 - Routledge Focus on Sport, Culture and Society
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
£ 34.45
Quantity: 3 available
Add to basketSeller Inventory # 18403862686
- Title
- Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
- Author
- Abeza, Gashaw; King-White, Ryan
- Publisher
- Routledge
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1032415045
- ISBN 13
- 9781032415048
- Series
- Book 16 of 20: Routledge Focus on Sport, Culture and Society
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs.
This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
"Synopsis" may belong to another edition of this title.
About the Author
Gashaw Abeza is recognized as one of the leading scholars in the field of social media in sport. He is Associate Professor at Towson University, USA, and a member of the editorial board of nine different academic journals. Dr. Abeza serves as a sport management consultant in different countries, and he is a Research Fellow and Doctoral Advisor at Munich Business School, Germany.
Ryan King-White is recognized as one of the leading scholars in the field of physical cultural studies. He is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. Dr. King-White has expertise in a range of socio-cultural topics, including global sport spectacles, intercollegiate athletics, youth sport, qualitative research methodology, and critical pedagogy.
"About the title" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
AbeBooks seller since September 10, 2024
Shipping rates from Germany to U.S.A.
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