Speechwriting : The Expert Guide

Simon S Lancaster

62 ratings by Goodreads

Language: English

Published by The Crowood Press Ltd Okt 2010, 2010

0709089171 / 9780709089179

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Seller Inventory # 9780709089179

Title
Speechwriting : The Expert Guide
Author
Simon S Lancaster
Publisher
The Crowood Press Ltd Okt 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0709089171
ISBN 13
9780709089179
Item weight
282 grams
Dimensions
216x136x25 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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