Special Events 2E
Language: English
Published by John Wiley & Sons, 2003
- Hardcover
- Used

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Seller Inventory # G0471462357I4N00
- Title
- Special Events 2E
- Author
- Wendroff
- Publisher
- John Wiley & Sons
- Publication year
- 2003
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471462357
- ISBN 13
- 9780471462354
- Edition
- 2nd Edition
- Item weight
- 1.25 pounds
Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff's realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit?s organizational goals. Inside you?ll find such helpful tools as:
- Seven goals for a successful event
- The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process
- A case study explaining in understandable detail how to implement the advice and methods outlined
- An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts
From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning.
With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.
"Synopsis" may belong to another edition of this title.
About the Author
ALAN L. WENDROFF, CFRE, is a nationally recognized consultant, speaker, and writer for nonprofit organizations. He has worked as a senior development professional with a national human relations agency. He writes and teaches online and classroom courses for the continuing education Nonprofit Management Program at California State University, Hayward. He is the author of the first edition of Special Events: Proven Strategies for Nonprofit Fundraising, and coauthor with Kay Sprinkel Grace, of High Impact Philanthropy: How Donors, Boards, and Nonprofit Organizations Can Transform Communities, both from Wiley. He also contributed a chapter on special events to the second edition of Hank Rosso's Achieving Excellence in Fund Raising, from Jossey-Bass.
"About the title" may belong to another edition of this title.
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