Speaking Frankly About Customer Relationship Management: Why Customer Relationship Management Is Still Alive and Vital to Your Company's Customer Strategy

Jc Quintana

5 ratings by Goodreads

Language: English

Published by Crg Press, 2015

0988914514 / 9780988914513

Series: Book 2 of 3 - Speaking Frankly Strategy & Technology Series

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Softcover

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Is Customer Relationship Management (CRM) an obsolete concept? As technology and cultural changes continue to influence our customer strategies, the terms and methods we use to define them are also changing. Is CRM still relevant as we address the need for customer engagement innovation and the customer experience? What role does customer relationship management play? How does it support the initiatives that drive customers to buy, return, and recommend your products and services to others? And how do you ensure that everyone in your company is working together towards the goal of building customer relationships through meaningful interactions that make the customer feel rewarded for doing business with you? Speaking Frankly About Customer Relationship Management (Why Customer Relationship Management Is Still Alive and Vital To Your Company's Customer Strategy) is a timely collaboration resource for customer relationship strategy success. It proposes that Customer Relationship Management achievement comes from honest and transparent conversations about CRM strategy and technology. Filled with practical and actionable guidance, the book reminds us of the important collaboration principals that drive customer relationship-building, engagement and experience. Sharing from over 20 years of experience designing and implementing customer strategies and technology solutions, innovation strategist JC Quintana compels us to speak frankly about our business relationships and the interactions that lead to trust and heartfelt service.…

Seller Inventory # CIN0988914514VG

Title
Speaking Frankly About Customer Relationship Management: Why Customer Relationship Management Is Still Alive and Vital to Your Company's Customer Strategy
Author
Jc Quintana
Publisher
Crg Press
Publication year
2015
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0988914514
ISBN 13
9780988914513
Series
Book 2 of 3: Speaking Frankly Strategy & Technology Series

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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