Spatial Economics of Shopping Malls

Language: English

Published by LAP LAMBERT Academic Publishing, 2016

3659856371 / 9783659856372

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this research is to bridge the gap between retail research results on customer movement in shopping centers and importance of space syntax analysis in predicting indoor navigation pattern for better understanding of store space allocation, store location and tenanting decision making in shopping malls. A bid-rent model is specified and solved under the condition of profit maximization of individual stores to examine the impact of customer density in predicting store space allocation and rental decision making. To predict the importance of visibility in customer density distribution, data were collected through recording navigational preferences of individuals in computer generated situations of shopping mall junctions. The research, being the first of its kind, integrates retail research wisdom and syntactic measures to illustrate the efficacy of space design as a strategic decision making tool, instead of just an accommodator of functions.…

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Bibliographic details

Title
Spatial Economics of Shopping Malls
Author
Sumanta Deb
Publisher
LAP LAMBERT Academic Publishing
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659856371
ISBN 13
9783659856372
Item weight
102 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

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