Sorting Out the Chaos for Public Relations Leaders (Paperback)
Language: English
Published by Peter Lang AG, Bern, 2024
- Softcover
- New

Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 62.13
Quantity: 1 available
Add to basketItem description from seller
Paperback. Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication. Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9783631907764
- Title
- Sorting Out the Chaos for Public Relations Leaders (Paperback)
- Author
- Joan Cuenca-Fontbona
- Publisher
- Peter Lang AG, Bern
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3631907761
- ISBN 13
- 9783631907764
"Synopsis" may belong to another edition of this title.
About the Author
Marc Compte-Pujol is a full-time Lecturer at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time Lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He is the Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC).
Joan Cuenca-Fontbona is a Tenured Professor at the Blanquerna - Ramon Llull University School of Communication and International Relations of Barcelona. He is a member of the associations Dircom, Dirci, EUPRERA, AIRP and the Catalan Communication Society of the Institute of Catalan Studies.
Paula Pineda-Martínez is an Assistant Professor at University of the Basque Country (Universidad del País Vasco, UPV/EHU) in Spain. She is member of prestigious national and international research projects, including “EU Kids Online” and “NIK” on the Basque language brand.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
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|---|---|---|
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The Nile Group Pty Ltd
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