The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All

Walter H. Weintz

ISBN 10: 0471850268 / ISBN 13: 9780471850267

Published by Wiley, 1987

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471850268I4N00

Synopsis:

Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).

Bibliographic Details

Title: The Solid Gold Mailbox: How to Create ...
Publisher: Wiley
Publication Date: 1987
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket