Sold on Language
Language: English
Published by John Wiley & Sons, 2011
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as.
Seller Inventory # 446913352
- Title
- Sold on Language
- Author
- J Sedivy
- Publisher
- John Wiley & Sons
- Publication year
- 2011
- Condition
- New
- Binding
- Kartoniert / Broschiert
- Language
- English
- ISBN 10
- 0470683090
- ISBN 13
- 9780470683095
In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?
Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us.
Click here for more discussion and debate on the authors’ blog:
http://www.psychologytoday.com/blog/sold-language
[Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
"Synopsis" may belong to another edition of this title.
About the Author
Greg Carlson is Professor of Linguistics, Philosophy, and Brain and Cognitive Sciences at the University of Rochester, US. He has authored or co-authored more than a hundred articles on natural language semantics and psycholinguistics. He is the Editor of Language, the journal of the Linguistic Society of America.
"About the title" may belong to another edition of this title.
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