Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Vass, Jerry
ISBN 10: 0762404019 ISBN 13: 9780762404018
Published by Running Press, 1998
Used
Soft cover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102217191
Synopsis:
Unlock the Secret to Higher Profits by Avoiding These 7 Common Pitfalls
Most businesses unknowingly sabotage their own success. This book reveals the 7 profit-killing mistakes that hold companies back—and how to fix them. Here are four:
You sound just like everyone else.
If your messaging is full of industry jargon and technical talk, potential clients can’t tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client’s language and sets you apart.
You're selling expertise, not results.
Clients don’t want to decipher technical details—they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy.
You struggle to defend your price.
Too many companies let “the market” dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation—not a deal-breaker.
You think this doesn’t apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%—even in tough times.
If you’re ready to stop competing on price and start winning on value, this book is your roadmap.
Synopsis: This 2nd edition, hands-on guide to selling, is straightforward, and aims to help readers enhance their sales techniques. It includes numerous examples to help illu strate and give a clear understanding of the theories promot ed. '
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Soft Selling in a Hard World: Plain Talk on ...
Publisher: Running Press
Publication Date: 1998
Binding: Soft cover
Condition: Acceptable
Edition: 2nd Edition