Soft Computing for Product Form and Product Color Design : A Case Study of Mobile Phones
Language: English
Published by VDM Verlag Dr. Müller, 2009
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 45.80
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers are the crucial point for a productsuccessful or not in the high competitive market.Whether consumers choose a product is often a blackbox, and thus cannot be precisely described. As such,soft computing (SC) is well suited to illustrateconsumers' perception. SC is defined as an emergingapproach to reasoning and learning the human mind inan uncertainty and imprecision environment. SCcomprises several computing methods, such as neuralnetworks, fuzzy logic, and tabu search. This bookdemonstrates the advantage of using SC for theproduct form and the product color design. Anexperimental study on mobile phones is conducted asmobile phones are currently the most popular consumerproduct and exhibit wide variety in product form andcolor. The approach of this book can help productdesigners understand consumers' perception andtranslate consumers' feeling of a product into designelements. The design database provides usefulinsights to facilitate and simulate the designprocess of products, when combined with thecomputer-aided design system and the virtual realitytechnology. This approach is applicable to otherproducts with various design elements.…
Seller Inventory # 9783639133615
- Title
- Soft Computing for Product Form and Product Color Design : A Case Study of Mobile Phones
- Author
- Yang-Cheng Lin
- Publisher
- VDM Verlag Dr. Müller
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639133617
- ISBN 13
- 9783639133615
- Item weight
- 189 grams
- Dimensions
- 22.00x15.00x0.60 cm
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