Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It

O'Brien, Monica L.

ISBN 10: 0984234802 / ISBN 13: 9780984234806

Published by Spaulding House Publishing, 2009

A NEW COPY but with shelving/packing damage.minor vertical bump.; 100% Satisfaction Guaranteed! Ships same or next business day! Seller Inventory # 52205160050

Synopsis:

About Social Pollination Social pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage. What you will learn in Social Pollination • The 7 business goals social media is best suited for • How to create a social media strategy that makes sense for your business goals • Which specific platforms YOU should build a presence on • The 12 social media success factors and how to optimize them to go viral on any social network • How to create content that people want to share • How publicity and advertising can improve your results • Advanced techniques to measure your social media campaigns • How to build a social media team and optimize your time with social media Praise for the Author "Monica knows which social media tools work in every situation." Penelope Trunk, Founder of Brazen Careerist and author of Brazen Careerist: The New Rules for Success "Best-in-class superstar!" Dan Schawbel, author of Me 2.0

About the Author: Monica O’ Brien teaches solopreneurs, startups, and small businesses how to establish an online presence using new media at Juncture, an interactive marketing and consulting company she co-founded in 2008. Monica knows how to use new media to get results. She has a popular blog called Social Pollination and was recently named one of the Top 20 Twitter Elite in Chicago. She has been featured in Advertising Age, Christian Science Monitor, Mashable, ReadWriteWeb, and ChicagoNow, and has secured blog sponsorships with large brands like Nintendo and Ford. Monica speaks to organizations about a variety of topics, including marketing, entrepreneurship, new media, and careers. Monica’s accomplishments and drive extend beyond the professional world. She served as president of her college sorority, holds a black belt in ju-jitsu, and has run the Chicago marathon.

Bibliographic Details

Title: Social Pollination: Escape the Hype of ...
Publisher: Spaulding House Publishing
Publication Date: 2009
Binding: Paperback
Condition: As New