Social Media And Web Analytics (Paperback)
Language: English
Published by PHI Learning, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 39.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. Social Media and Web Analytics is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization's digital presence. The book presents a complete roadmap for harnessing analytics power to succeed in measurable terms, preparing its readers for the changing tides in the digital landscape. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9789354439605
- Title
- Social Media And Web Analytics (Paperback)
- Author
- Deepa Gupta
- Publisher
- PHI Learning
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9354439608
- ISBN 13
- 9789354439605
"Synopsis" may belong to another edition of this title.
About the Author
Mukul Gupta is Principal at GL Bajaj Institute of Management, Greater Noida. He holds Doctorate in the field of Consumer Behaviour and has over 25 years of experience in teaching and corporate of repute with domain knowledge and expertise in initiating business expansion.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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