Social Media in Sport Analysis and Application Across Contexts
Language: English
Published by Cognella Academic Publishing, 2025
- Softcover
- New
Condition: New
£ 69.62
Quantity: Over 20 available
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- Title
- Social Media in Sport Analysis and Application Across Contexts
- Author
- Brandon C. Boatwright|Gregory A. Cranmer
- Publisher
- Cognella Academic Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798823316385
Social Media in Sport: Analysis and Application Across Contexts provides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse.
The book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.
Recommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, Social Media in Sport methodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society.
"Synopsis" may belong to another edition of this title.
About the Author
Brandon C. Boatwright (Ph.D., University of Tennessee) is an assistant professor and the director of the Social Media Listening Center at Clemson University.
Gregory A. Cranmer (Ph.D., West Virginia University) is an associate professor in the Department of Communication at Clemson University. He is also a faculty fellow of the Robert H. Brooks Sports Science Institute and a research fellow of the U.S. Center for Mental Health and Sport.
"About the title" may belong to another edition of this title.
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