Social Media Marketing : A Strategic Approach

Barker, Melissa, Neher, Krista, Bormann, Nicholas, Barker, Donald I.

ISBN 10: 0538480874 / ISBN 13: 9780538480871

Published by Cengage South-Western, 2012

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15470777-6

Synopsis:

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Review: "You would be capable of creating and implementing a social media plan once you have studied this book. It provides a full plan, complete with everything you need."

"This book is a highly relevant, invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms .not just Facebook and Twitter."

Bibliographic Details

Title: Social Media Marketing : A Strategic Approach
Publisher: Cengage South-Western
Publication Date: 2012
Binding: Soft cover
Condition: Very Good