Social Media Marketing: A Strategic Approach

Barker, Melissa; Barker, Donald I.; Bormann, Nicholas; Neher, Krista

ISBN 10: 0538480874 / ISBN 13: 9780538480871

Published by Cengage Learning (edition 1), 2012

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 0538480874-11-1

Bibliographic Details

• Title: Social Media Marketing: A Strategic Approach
• Publisher: Cengage Learning (edition 1)
• Publication Date: 2012
• Language: English
• ISBN 10: 0538480874
• ISBN 13: 9780538480871
• Binding: Paperback
• Edition: 1.
• Condition: Good

About this title

Synopsis

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Review

"You would be capable of creating and implementing a social media plan once you have studied this book. It provides a full plan, complete with everything you need."

"This book is a highly relevant, invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms .not just Facebook and Twitter."