Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
Language: English
Published by Springer, 2015
Series: Book 43 of 190 - Springer Texts in Business and Economics
- Hardcover
- Used
Condition: Used - Good
£ 48.74
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Springer Pub Date: 9/15/2015 Binding: Hardcover Pages: 250 first edition.
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- Title
- Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
- Author
- Amy Van Looy
- Publisher
- Springer
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319219898
- ISBN 13
- 9783319219899
- Series
- Book 43 of 190: Springer Texts in Business and Economics
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
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