Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
Language: English
Published by Springer, 2015
Series: Book 43 of 190 - Springer Texts in Business and Economics
- Hardcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Good
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- Title
- Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
- Author
- Van Looy, Amy
- Publisher
- Springer
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319219898
- ISBN 13
- 9783319219899
- Series
- Book 43 of 190: Springer Texts in Business and Economics
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
"Synopsis" may belong to another edition of this title.
About the Author
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Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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