Social Marketing: Behavior Change for Social Good

Kotler, Philip,Lee, Nancy R.

ISBN 10: 1544351496 / ISBN 13: 9781544351490

Published by SAGE Publications, Inc, 2019

About this Item

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Bibliographic Details

Title: Social Marketing: Behavior Change for Social...

Publisher: SAGE Publications, Inc

Publication Date: 2019

Binding: Paperback

Condition: Good

About this title

Synopsis:

Revised edition of the authors' Social marketing, [2016]

Review:

"This practical, step-by-step book will give your students the skills they need to walk out of the classroom and start making a difference in their own communities by developing well-researched and theoretically grounded campaigns." --Christopher J. Carpenter

"It is the seminal textbook for social marketing." --Karen H. Smith

"The 'go to' book for developing social change programs" --Marie-Louise Fry

"Social Marketing: Behavior Change for Social Good effectively balances social marketing theory with practical application strategies. I recommend this textbook for social or nonprofit marketing courses." --Paul Christensen

"This book is THE comprehensive authority on social marketing by two highly respected key scholars in the field. Your students will find this pragmatic textbook engaging and easy to read. The level of detail and planning exercises will give your students the skills they need to conduct social marketing projects of their own."--Susan E. Stein

"This is the quintessential textbook for social marketing. The book is reader friendly with excellent examples from the field!"--Tavis J. Glassman

"Lee's and Kotler's social marketing textbook is your number one resource on learning how to become a social marketer. Its process model and tools are the quintessential for developing effective social marketing programs."--Timo Dietrich