Social Entrepreneurship for Development (Paperback)
Language: English
Published by Taylor & Francis Ltd, London, 2024
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 80.46
Quantity: 1 available
Add to basketItem description from seller
Paperback. Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs).With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development. This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781032618746
- Title
- Social Entrepreneurship for Development (Paperback)
- Author
- Margaret Brindle
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1032618744
- ISBN 13
- 9781032618746
- Edition
- 2nd Edition
Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.
Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs).
With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.
"Synopsis" may belong to another edition of this title.
About the Author
Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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