Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports — A Compelling History of Rivalry and Deals
Language: English
Published by Ecco, 2009
- Softcover
- Used
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Condition: Used - Fair
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A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
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- Title
- Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports — A Compelling History of Rivalry and Deals
- Author
- Smit, Barbara
- Publisher
- Ecco
- Publication year
- 2009
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0061246581
- ISBN 13
- 9780061246586
- Item weight
- 290 grams
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business
Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.
Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
"What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine
"Synopsis" may belong to another edition of this title.
About the Author
Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.
"About the title" may belong to another edition of this title.
WorldofBooks
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