Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars

Pertschuk, Michael

ISBN 10: 082651393X / ISBN 13: 9780826513939

Published by Vanderbilt University Press, 2001

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Bibliographic Details

• Title: Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars
• Publisher: Vanderbilt University Press
• Publication Date: 2001
• Language: English
• ISBN 10: 082651393X
• ISBN 13: 9780826513939
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?

About the Author

Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U.S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.