Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars

Pertschuk, Michael

ISBN 10: 082651393X / ISBN 13: 9780826513939

Published by Vanderbilt University Press (edition ), 2001

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 082651393X-11-1

Bibliographic Details

• Title: Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars
• Publisher: Vanderbilt University Press (edition )
• Publication Date: 2001
• Language: English
• ISBN 10: 082651393X
• ISBN 13: 9780826513939
• Binding: Paperback
• Condition: Good

About this title

Synopsis

The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?

About the Author

Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U.S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.