A Smile in the Mind : Witty Thinking in Graphic Design
Beryl McAlhone ; David Stuart ; Greg Quinton ; Nick Asbury
Language: English
Published by Phaidon Press Ltd, London, 2018
- Softcover
- Used
Seller: Springhead Books, Rochester, United KingdomSpringhead Books
AbeBooks seller since April 24, 2009
Condition: Used - Very good
£ 74.95
Quantity: 1 available
Add to basketItem description from seller
Contents: The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea. 271 pages : illustrations (some color) ; 29 cm. Revised and expanded edition. 2018 printing. Slight shelf wear to edges, no inscriptions, tight and square binding. Photographs available on request. All books dispatched same or next working day in robust packaging.
Seller Inventory # 018957
- Title
- A Smile in the Mind : Witty Thinking in Graphic Design
- Author
- Beryl McAlhone ; David Stuart ; Greg Quinton ; Nick Asbury
- Publisher
- Phaidon Press Ltd, London
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 071486935X
- ISBN 13
- 9780714869353
- Seller catalogs
- Graphic Design, Humour, Typography
Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners
First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.
Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.
The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work.
Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
"Synopsis" may belong to another edition of this title.
About the Author
Beryl McAlhone is a London-based writer with a special interest in design.
David Stuart is based in London and is a founding member of the design company, The Partners.
Greg Quinton is based in London and is Executive Creative Director at The Partners.
Nick Asbury is a writer for branding and design, and one half of the creative partnership Asbury & Asbury.
"About the title" may belong to another edition of this title.
Springhead Books
Rochester, United Kingdom
AbeBooks seller since April 24, 2009
Shipping rates from United Kingdom to U.S.A.
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Springhead Books specialises in cult authors and musicians, art, art history, design and architecture books.
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Counter Culture, Architecture, Photography, Art, Literature, DesignSeller's business information
Springhead Books
United Kingdom
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