Smartcuts: The Breakthrough Power of Lateral Thinking

Shane Snow

ISBN 10: 0062560751 / ISBN 13: 9780062560759

Published by HarperBus, 2016

Smartcuts: The Breakthrough Power of Lateral Thinking This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780062560759

Synopsis:

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?

One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.

These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.

From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter and how perhaps the rest of us can, too.

Review: “As fascinating as it is fun, Smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success.” (Maria Konnikova, New York Times bestselling author of Mastermind)

“Smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. With spellbinding stories and relevant research, Shane Snow has delivered one of the most entertaining and thought-provoking books of the year.” (--Adam Grant, Wharton professor and author of Give and Take)

“Smartcuts is surprising and awesome. It’s Malcolm Gladwell meets Tim Ferriss. Part Good to Great, part McGuyver, this is a book every 21st century entrepreneur should read.” (Scott Gerber, Founder, Young Entrepreneurs Council)

“Shane is living proof that Smartcuts work. He hacked his way into Fast Company, Wired and Ad Age, built a multi-million dollar startup by age 30, and now he’s written his first of what I’m sure will be many excellent books. Follow this guy!” (--Ryan Holiday, bestselling author of Trust Me I'm Lying and The Obstacle Is The Way)

“Shane Snow is a fresh and future-thinking voice in today’s tumultuous business climate. You must read Smartcuts if you are a social entrepreneur or would like to be one, because what Shane teaches us most of all is to be “bigger than just business.” (--Soraya Darabi, Co-founder of Zady and Foodspotting)

“[Smartcuts] is a manifesto for success for those who do not want to toil away unnoticed.” (Financial Times)

“It’s worth its weight in 10 airport business books, in part because Snow is such a clear, beautiful writer who does not succumb to aphorism and business gobbledygook.” (New York Times Insider)

Bibliographic Details

Title: Smartcuts: The Breakthrough Power of Lateral...
Publisher: HarperBus
Publication Date: 2016
Binding: Paperback
Condition: Very Good