Smart World: Breakthrough Creativity and the New Science of Ideas
Language: English
Published by Marshall Cavendish, London, U.K., 2007
- Hardcover
- Used
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, AustraliaGoulds Book Arcade, Sydney
AbeBooks seller since April 28, 2003
Condition: Used - Very good
£ 19.21
Quantity: 1 available
Add to basketItem description from seller
3030pages. The dust jacket has a little wear, with light tanning and creasing on the edges. The page edges are lightly tanned. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown.
Seller Inventory # 171530
- Title
- Smart World: Breakthrough Creativity and the New Science of Ideas
- Author
- Richard Ogle
- Publisher
- Marshall Cavendish, London, U.K.
- Publication year
- 2007
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0462099210
- ISBN 13
- 9780462099217
- Seller catalogs
- Psychology, Self-help & Motivation
"Synopsis" may belong to another edition of this title.
From the Back Cover
Handler, and architect Frank Gehry all have in common? They are credited
with some of the most inventive accomplishments of the past half-century -
the classic jazz album Time Out, the ipod, Barbie and Spain's spectacular
Guggenheim Museum.Yet their creative leaps all came about different. They
each combined their individual imaginative intelligence with unique
networks of ideas that lay outside their own minds to reach true
breakthroughs in their fields.
Clearly, not all brilliant innovations originate only from the minds of
individual geniuses. On the contrary, our world is made up of intelligent
networked spaces that, if we navigate them skillfully, can lead us to
generate unprecedented ideas.
Welcome to Smart World. In this provocative book, Richard Ogle argues that
creative breakthroughs are born when individuals and groups access new
idea-spaces and exploit the principles that govern them Boldly outlining a
new science of ideas he sets out nine laws- including "hotspots," "the fit
get fitter," and "small- world networks" - that govern idea-spaces. And he
illuminates each law with fascinating stories of dramatic breakthroughs in
science, business, and art.
For example, you'll discover:
What sparked Picasso's creation of the seminal painting that heralded
cubism.
Where Ruth Handler got the idea for Barbie and why it turned the doll
business upside down.
How Frank Gerhy set the world of architecture a new path
How "supersizing" portions came about and why it permanently change the
fast food industry.
Why Crick and Watson, two rank outsiders solved the enigma off DNA when
Linus Pauling couldn't. Anyone interested in how creative leaps occur -
primarily in business, but also in science, technology and the arts - will
value this book as will those interested in how human imagination and
intuition and insight really operate Insightful and compelling, Smart World
will forever transform the way we think about creativity and innovation.
"About the title" may belong to another edition of this title.
Goulds Book Arcade, Sydney
Newtown, Sydney, NSW, Australia
AbeBooks seller since April 28, 2003
Shipping rates from Australia to U.S.A.
| Item | 8 to 40 business days | 8 to 40 business days |
|---|---|---|
| First item | £ 18.72 | £ 18.72 |
Payment methods
- Paypal
Store description
Large shop within 4 miles of Sydney Opera House and close to Sydney University. First established in Sydney in 1967. Have remainders bought over those years, many ageing like good wine. We have many second hand books in all categories. Find us on Google Maps. Enter "Goulds Books Australia". We are at 536 King St, Newtown.
Specialty
Australian Labor Movement History, Australian History, History of the Left, Art, Aust and World, Humour, China & Asia, S.F. in the shop, All General Bookselling Categories, War & Military, Religion & Philosophy, not on the web.Seller's business information
Goulds Book Arcade, Sydney
NSW, Australia
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