Smart Sustainability: The Role of Ai in Business Intelligence

This book emphasizes the contribution artificial intelligence (AI) can make to sustainable innovation and business intelligence. It highlights the evolution of smart sustainability and business intelligence practice through AI. AI significantly adds efficiency to sustainable business intelligence practices. This book supports a sustainable development agenda. The book is useful for policymakers, corporate leaders, researchers, industry professionals, and other stakeholders engaged in sustainable business practices.

This book examines the different applications of AI – it can revolutionize green supply chain management, inventory management, and logistics management. Emerging trends are examined, along with problems and their fixes. Practitioners, companies, legislators, and researchers are provided with an implementation framework. In addition, ethical and environmental issues are covered, with a focus on sustainable and responsible behavior.

To shed light on the efficacy of AI applications, the book offers sustainable start-up businesses real-world examples of its use. It also provides guidance on how to strategically incorporate AI into current frameworks for sustainable business practices. For professionals in business, technology, and sustainability, the book also helps with strategic planning. Professionals in waste reduction and resource management might also benefit from their insights. The book helps investors, entrepreneurs, and legislators make well-informed decisions. It increases public understanding of how augmented reality and virtual reality can support sustainable behaviors. The book promotes knowledge progress and sustainable practices across multiple industries by providing interdisciplinary viewpoints and acting as a bridge between theory and practice.

Madhusmita Mohanty is currently working as an Assistant Professor Senior Grade (Finance and Analytics) at VIT-AP School of Management (VSB), VIT-AP University. She earned her doctoral degree from the National Institute of Technology, Rourkela, Odisha, India. Her areas of expertise include financial management, security analysis and portfolio management, project analysis and control systems, financial and financial modeling, and financial market with relation to AI, ML, and blockchain applications. She has 12 years of experience in teaching and research. She received a Gold Medal "AIMS J L Batra Best Research Paper Award" for the paper titled "An Empirical Analysis of Volatility Spill-Over Effect on Indian Financial Market Efficiency: U.S. Fed Policy or International Capital Flows" during the 32nd AIMS Annual Management Education Convention from 26 August to 28 August 2021. She has presented papers at various reputed national and international conferences. She is proficient in STATA, E-Views, and data analytics using Advanced Excel, R Statistics, and Python. She is optimistic about delivering the best of theoretical and technical knowledge with practical applicability in the recent world.

Rakesh Kumar is an eminent educationist and decorated army officer with 25 years of experience. He is a classic example of courage, commitment, and intimate relationships. His areas of expertise are finance, business law, economics, labor law, technology, and sustainability. He has expertise in structural equation modeling (SEM), ISM, and Fuzzy TOPSIS research methodology. He is an interdisciplinary researcher. He is also involved in course and syllabus designing and development on various management topics, including analytics and management curriculum. He is the editor of reputed publications. He has been part of the board of study, board of examination, and evaluation department in government organizations. He has been part of many international conferences. He also acts to lead and liaise between the student community and industry delegates, with a keen interest in training around emotions and spirituality. Currently, he is working as Assistant Professor at the Department of Management Studies, Graphic Era Deemed to be University.

Rajeev Kumar Panda is presently working as Professor at the School of Management, National Institute of Technology Rourkela, India. His areas of interest include Entrepreneurship & Start-up Ecosystem, Skill Development, Service Quality Modeling, and Strategic Branding. He is the recipient of the prestigious Academy of Marketing Science (AMS) Young Researcher Award at the Annual Conference 2015 in New Orleans, USA. He has been awarded the Best Research Paper in many International Conferences of repute, such as the IIM Indore-NASMEI Summer Marketing Conference 2017 and the International Conference on Business Analytics and Intelligence (ICBAI, 2018) at IISC Bangalore, to name a few. He has published more than 50 research papers in top-rated international journals. He has presented papers at various reputed conferences, including the American Marketing Association (AMA) Annual Conference at UC San Diego (2020), the International Conference (2018) at the University of Cambridge, UK, and the Strategic Management Forum Conference at Rome (2015). He has been involved in the training and development of managers of many public and private sector organizations. Dr. Panda is the Founder Director of NIT Rourkela’s Incubation Centre, FTBI. He was invited by the Office of the President of India to the Festival of Innovations, 2016 and 2017, at Rashtrapati Bhavan, New Delhi, to showcase institutional innovations and their outcomes.

Rashmi Ranjan Mallick, Director, KPMG Middle East, Cities, Infrastructure, PPP, Riyadh, Saudi Arabia, has 16 years of management consulting experience in developing business and leading several large-scale infrastructure, PPP, cities, and real estate projects from structuring to financial close to delivery across the Middle East, Philippines, and India. He brings a unique profile with a background in management, planning (Masters), and economics (Masters). He has a track record of developing and leading multicultural teams to drive business growth. He has successfully closed billion-dollar infrastructure project deals. He played a key role in the structuring of high-quality winning proposals to secure advisory projects worth over $50 million to developing lasting relationships with clients. He successfully developed the New Cities Advisory Practice within the Infrastructure Group at KPMG Saudi to expand the group’s service offerings. Currently, for Cities Advisory, he is expanding the business, expanding the multicultural team, and leading the delivery of large-scale projects. Earlier, he led the delivery of large-scale infrastructure, real estate, and PPP projects in the Kingdom.

Kushal Walia is a Senior Technical Product Manager with extensive experience in artificial intelligence, cloud computing, serverless computing, and distributed computing. He has developed deep expertise in enhancing the developer experience for cloud computing services, focusing on security, governance, and fraud containment on serverless platforms. Kushal’s technical leadership in cloud computing extends to building supply chain, logistics, people analytics solutions, and AI. Kushal has led initiatives to improve the efficiency of supply chain and logistics systems which directly relate to the compute asset infrastructure management for a large cloud provider. Kushal’s work on AI and machine learning in real-world problems extends to improving the employee experience at a big tech company. By leveraging large-scale data and people analytics, Kushal has driven meaningful changes in our global workforce’s engagement and satisfaction. Kushal’s origin in computer science has foundations in software engineering and big data engineering. As Software Development Engineer, Kushal built solutions that enabled large U.S. companies to comply with Payment Card Industry Data Security Standards (PCI DSS) while accepting payments in a secure and compliant manner. Additionally, as Big Data Engineer, Kushal worked with e-commerce companies to optimize their marketing, increase conversion rates, and drive customer acquisition and growth.