Title: We're Smart. We're Old. And We're the Best at Everything.: The World's First No-BS Guide to Legal Marketing and Branding
Publisher: Fishman Marketing, Inc.
Publication Date: 2017
Language: English
ISBN 10: 0997967633
ISBN 13: 9780997967630
Binding: Paperback
Condition: Brand New
Weight: 0.39 kilograms

About this title

Synopsis

Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?

You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s Branding. And that’s what this book is about.

I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you to figure out how to offer something more, and then tell that story persuasively to your potential buyers. This book will show you how.

PRAISE FOR "WE'RE SMART. WE'RE OLD..."

"For law firms to be like businesses, they must learn to market like businesses. Law firms can find their courage and roadmap inside these pages. Fishman has finally written down what has been inside his wonderfully creative mind these last 25 years and is sharing it with the rest of us. "Don’t miss it!"
- Bryan Schwartz, Chairman and Co-Founder, Levenfeld Pearlstein

"Ross is a true innovator. His iconoclastic views on lawyers and marketing are enlightening and his book provides a no-nonsense, common sense, and entertaining guide to success from an elite marketer who has mastered his craft."
- Dean N. Gerber, Vice Chair, Vedder Price

"Ross’s masterful book gives lawyers successful formulas and practical insights to differentiate themselves and grow their businesses. His humorous style and straightforward approach will have you eager to implement his ideas without delay."
- Maggie Watkins, CMO, Sedgwick LLP, 1999 LMA President

"A must-read for any attorney who wants to develop business. This entertaining quick read demonstrates the concepts that Ross has successfully implemented for law firms around the world. Ross’ methods are effective whether you are a newbie attorney or a seasoned veteran. Wonderful examples, case studies, and pictures allow Ross to convey his ideas in a simple and easy-to-understand manner."
- Jordan M. Goodman, Marketing Partner, Horwood Marcus & Berk

"Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. His examples are real life, which both attorneys and marketers can relate to. This is a must-read book."
- Marcie Johnson, former Marketing Director, Chapman & Cutler, 1991 President NALFMA/LMA

"Ross was the first consultant I worked with when I started in legal marketing almost 20 years ago. His no-nonsense approach was a breath of fresh air then and remains so today. The world of legal services has changed significantly and continues to evolve. Ross’s message was spot on then and still is now. Differentiation is king and innovation is its queen."
- Aleisha Gravit, CMO, Akin Gump, 2013 LMA President.

"Ross delivers again! To say that Ross has been and there and done that in the world of legal marketing would be a gross understatement. Decades of wisdom are delivered in a funny, insightful, and practical way that makes this essential reading for the legal marketing industry."
- Nat Slavin, co-founder Wicker Park Group, 2007 LMA President

"Read Ross’ book! I am a (grateful) client of Ross Fishman and his marketing team. His creative, smart work helped me build my law practice into something I always hoped for, but didn’t know how to achieve."
- Brian J. Lewis, founding partner, Gibson & Lewis

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

Sale & Shipping Terms

Terms of Sale

Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

Right of cancellation

If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days without giving any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, Revaluation Books, Exstowe, Exton, EX3 0PP, Exeter, United Kingdom, 44 1179083586, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of cancellation

If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or Revaluation Books, Edward Bowditch Ltd, Clifton Heights, Triangle West, BS8 1EJ, Bristol, United Kingdom, 44 1179083586, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of cancellation

The right of cancellation does not apply to:

the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content (including ebooks) which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

(complete and return this form only if you wish to withdraw from the contract)

To: (Revaluation Books, Exstowe, Exton, EX3 0PP, Exeter, United Kingdom, 44 1179083586)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

Name of consumer(s)

Address of consumer(s)

Signature of consumer(s) (only if this form is notified on paper)

Date

* Delete as appropriate.

Shipping Terms

Orders usually dispatched within two working days.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	7 to 14 business days	2 to 3 business days
First item	� 10.00	� 25.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.