The Smart Entrepreneur: How to Build For a Successful Business
Language: English
Published by Elliott & Thompson 13/05/2011, 2011
- Softcover
- Used
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Seller Inventory # 7719-9781904027881
- Title
- The Smart Entrepreneur: How to Build For a Successful Business
- Author
- Bart Clarysse,Sabrina Kiefer
- Publisher
- Elliott & Thompson 13/05/2011
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1904027881
- ISBN 13
- 9781904027881
Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today s fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point?
Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles.
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.
Whether you've been nurturing an idea for some time but haven't yet worked out how to launch it or you're in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.
"Synopsis" may belong to another edition of this title.
About the Author
Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design programme at Imperial College Business School, which adopts the approach set out in this book. Previously she has worked for the Associated Press, Business Week and The Financial Times.
"About the title" may belong to another edition of this title.
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