Small Store Survival : Success Strategies for Retailers
Language: English
Published by John Wiley & Sons Jan 1997, 1997
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 71.10
Quantity: 2 available
Add to basketItem description from seller
Neuware - 'Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years How have the customers changed over the past few years How current are the managers about what customers genuinely like and dislike What is being done to attract, educate, and motivate the best retail talent in the area How effective is the merchandising strategy What plans exist for succession.
Seller Inventory # 9780471164685
- Title
- Small Store Survival : Success Strategies for Retailers
- Author
- Lastarthur Andersen Llp
- Publisher
- John Wiley & Sons Jan 1997
- Publication year
- 1997
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0471164682
- ISBN 13
- 9780471164685
- Item weight
- 806 grams
- Dimensions
- 235x157x28 mm
"The real lesson of this study is that the best retailers neverstop learning. They never stop growing. They never lose theirenthusiasm for the customers and the business. And they never ceaseto revel in change and the chance to deal with it." --from theExecutive Summary of Small Store Survival
Small Store Survival
Over the past decade, thousands of small retail stores have fallenvictim to overwhelming competition from huge discount chainsdetermined to take in every retail dollar in sight. But noteveryone succumbs to the megastore invasion; many small retailersgrow and prosper in spite of this cutthroat competition. How dothey do it? Even more important, how can you do it?
Small Store Survival is the how-to book that belongs behind thecounter of every independent retail store. It analyzes small-storeoperation in detail and lays out optimal survival strategies andtactics for seven key areas of business practice that are criticalto success: customer service, marketing, merchandising, storeoperations, management, human resources, and finance. Its clear andlogical organization enables you to evaluate your businesspractices function by function, identify strengths and weaknesses,and develop action plans to improve operations in each of thesecrucial functions.
Written by a team of experts from Arthur Andersen LLP, this guidepresents detailed solutions and best practices culled from retailersurveys, site visits, and industry research. Its recommendationsare applicable to a broad variety of retail formats, includingstores that specialize in apparel; appliances; books; drugs,health, and beauty care products; electronics; hardware; home andgarden supplies; pets and pet supplies; as well as other specialtystores. Numerous case studies illustrate the problems that plaguemany retailers and demonstrate ways you can overcome theseobstacles and improve your business. You'll learn how to:
* Identify customer expectations and meet or exceed them at everyturn
* Identify, pursue, and capture a distinct customer market
* Establish a vision and culture for your store, plan where thecompany needs to go, and take steps to get there
* Compete for quality employees and, once you hire them, keep them
* Establish budgetary controls and contain costs
* Negotiate effectively for favorable terms from vendors andsuppliers
The most successful retailers never stop learning, growing, andadapting to changing circumstances. The hundreds of sound ideaspresented in this study were developed and implemented by the mostsuccessful small store operators in the industry. Here is yourchance to learn and grow with them by adapting these solutions toyour own business needs.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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