Small Business Marketing Management

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ISBN 10: 0333980751 / ISBN 13: 9780333980750

Published by -, 2002

Small Business Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780333980750

Synopsis:

Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. Small Business Marketing Management is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/chaston2/index.asp

About the Author: IAN CHASTON is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School. He is also Adjunct Professor of Entrepreneurship at UNITEC Auckland, New Zealand. TERRY MANGLES is Principle Lecturer in IT at Plymouth Business School.

Bibliographic Details

Title: Small Business Marketing Management
Publisher: -
Publication Date: 2002
Binding: Paperback
Condition: Very Good